Approximately 1.5 years ago, Hema and Vlastuin CDI initiated a collaborative effort to optimize the logistics of chocolate letter displays. Our primary objective was to achieve a substantial CO2 reduction by reducing cardboard waste and enhancing logistics efficiency, including cardboard recycling. During the development, a key focus was ensuring a seamless integration of a reusable pooling solution within the existing operations, involving all supply chain stakeholders from production to HEMA’s distribution partners and stores.
The introduction of the Mr. Flexx® Dolly has streamlined the delivery process to stores in the Benelux, Germany, France, and Austria, with efficient redistribution from distribution centers. Additionally, they upgraded the mini-golf shelf tray to a durable polypropylene tray, significantly improving the visibility of chocolate letters.
Mr. Flexx® Solutions B.V. is proud of the great collaboration with HEMA.